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2017 may be the year for supermarket digital experience

November 4, 2016

Next year may be the year online grocery activity hits its stride as supermarkets expand digital shopping options and more consumers are looking to buy more items than ever.

There is an expected 2 percent uptick in online sales of fast-moving goods, according to a Supermarket News report citing insight from Fung Global Retail & Technology analyst Deborah Weinswig. That 2 percent reflects $24 billion in fast moving consumer goods online, which is expected to hit $17 billion this year, according to a new Fung report.

While Amazon still leads in online grocery activity that scenario could change as top supermarkets such as Kroger, continue to expand digital online and consumer order services.