News

Acme Tools launches new mobile shopping site

April 21, 2014

Acme Tools, an authorized online retailer of tools and equipment, has announced the launch of its new mobile version of AcmeTools.com for online customers using smartphones. Developed by BlueSky Technology Partners, the new mobile platform leverages Acme Tools' ongoing investment in IBM WebSphere Commerce to deliver a seamless online shopping experience regardless of how customers choose to browse and buy, the companies said in a press release.

Based on a recent IBM study, mobile traffic and sales have continued to soar as a component of overall online sales. In the fourth quarter of 2013, mobile traffic accounted for nearly 35 percent of all online traffic, up 40 percent year-over-year. In addition, mobile sales neared 17 percent of all online sales, an increase of 46 percent over the same period in 2012.

According to the companies, the new Acme Tools mobile site is designed to reduce load time and enhance the user's experience making it easier to browse, search and purchase using a smartphone. Registered users can use cross-platform features that include saved wish lists, saved checkout and the convenience of completing a purchase on a smartphone, tablet or laptop. The new mobile site also offers click-to-call and store locator functions and excellent readability on smartphones.

"The new mobile site expands Acme Tools' e-commerce capabilities," said Steve Kuhlman, vice president of corporate operations for Acme Tools. "Mobile optimization ensures Acme Tools' online customers a consistent user experience regardless of platform."