News

Alaska wireless store adds new digital retail displays

January 6, 2011

Shoppers looking over the latest wireless devices at Alaska Communications stores are using MicroSigns' digital pricing displays to get the information they need to make buying decisions, according to a release. MicroSigns digital merchandising displays — small interactive LCDs that replace paper fact sheets on display counters — are now operating at Alaska Communications' new flagship retail store, which opened Dec. 4 in Anchorage.

The regional wireless carrier said it will equip additional stores with MicroPlayer displays in 2011.

The networked displays are set on demo counters alongside featured phone handsets. Customers use integrated touch buttons to page through extensive detail — in text, images and video — about each device's key features and technical specifications. The MicroPlayers also carry accurate pricing, service plans and accessories information. Each is tied securely through the MicroSigns management network platform into the Alaska Communications back-office system that manages the steadily fluctuating SKUs, rates and promotions typical in wireless retailing.

"For those of us who are updating information from the corporate office, within five minutes we can add new information and have it seen in the retail space," said Angela Cummings, marketing manager for Alaska Communications.

When sales associates are engaged with other customers, shoppers can spend that waiting time using MicroSigns displays to independently research handsets and service plans, and filter their choices. That speeds up the product education and transaction process for both buyers and sellers.

Developed and manufactured in Canada, MicroSigns' bundled hardware and software platform is specifically designed to improve the buying experience and add efficiency and accuracy for wireless retailers and their manufacturing partners, the company said.