News

Amazon aims to sell Echo offline in India

January 15, 2018

As part of its marketing of its voice assistant device, the Echo, Amazon is reportedly talking about partnerships with longtime brick-and-mortar retailers in India.

The news comes on the heels of Amazon's investment in offline retail in India when it purchased a minority state in Shoppers Stop, according to a Times of India report, which confirmed the news with Amazon.

"Echo continues to be available as invite-only on Amazon.in. When launched, the entire range of Echo devices will be available across offline retailers such as Reliance and Croma," Amazon told the Times of India.