Amazon aims to sell Echo offline in India
As part of its marketing of its voice assistant device, the Echo, Amazon is reportedly talking about partnerships with longtime brick-and-mortar retailers in India.
The news comes on the heels of Amazon's investment in offline retail in India when it purchased a minority state in Shoppers Stop, according to a Times of India report, which confirmed the news with Amazon.
"Echo continues to be available as invite-only on Amazon.in. When launched, the entire range of Echo devices will be available across offline retailers such as Reliance and Croma," Amazon told the Times of India.