Amazon aims to sell Echo offline in India

As part of its marketing of its voice assistant device, the Echo, Amazon is reportedly talking about partnerships with longtime brick-and-mortar retailers in India.

The news comes on the heels of Amazon's investment in offline retail in India when it purchased a minority state in Shoppers Stop, according to a Times of India report, which confirmed the news with Amazon.

"Echo continues to be available as invite-only on When launched, the entire range of Echo devices will be available across offline retailers such as Reliance and Croma," Amazon told the Times of India.

Topics: eCommerce, Internet of Things, Marketing, Merchandising, Omnichannel / Multichannel, Top 100 Retail

Companies: Amazon

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