Omnichannel
Amazon declares Prime Big Deal Days top October sales event in history
October 16, 2024
Amazon's Prime Big Deal Days event was the omnichannel retailer's biggest shopping event ever with more Prime members shopping compared to last year's event and members savings more than $1 billion on deals.
A Gen AI conversational shopping assistant, Rufus, helped millions by answering questions, according to a press release on the annual sales event.
Customers also used Inspire, an in-app mobile experience to help them discover ideas and products in a personalized feed, and Amazon Lens, the visual shopping tool that identifies objects and finds similar items on Amazon.
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide," Doug Herrington, CEO of Worldwide Amazon Stores, said in the release.
