Amazon plans to open hundreds of bookstores, claims mall operator

Amazon plans to open hundreds of bookstores, claims mall operator

Amazon is reportedly mulling opening hundreds of physical brick-and-mortar bookstores, according to various media reports.

The top U.S. online retailer opened its first physical bookstore in late 2015 in Seattle.

The CEO of General Growth Partners, a firm which operatres U.S. malls, stated during an earnings call this week that Amazon is planning to open as many as 400 locations, the Wall Street Journal reported.

The move would be a bit ironic given Amazon's arrival in the book-selling space decimated the brick-and-mortar book selling industry within a decade.

If the report pans out, Amazon would be taking the same route Apple took years ago in opening its first retail locations that let shoppers peruse and play with its many devices.

During the earnings call Mathrani noted mall holiday traffic was up in late 2015 and cited brick-and-mortar retail as a place where consumers can return online purchases as one reason, according to USA Today.

USA Today stated General Growth Partners declined to provide further comment on the Amazon plans, as did Amazon.

"We don't comment on rumors and speculation," Amazon told USA Today.


Topics: eCommerce, Omnichannel / Multichannel, Retail - Mall, Supply Chain, Trends / Statistics

Companies: Amazon

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