Marketing

Amazon Prime Big Deal Days may beat Cyber Monday but not Prime Day

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October 9, 2023

Amazon's second big sale this year, Prime Big Deal Days, may well beat Cyber Monday in terms of consumer activity but it likely won't be Amazon's first big sale held this summer.

That's the prediction from Numerator, a data and tech company, which also expects nearly one-third of U.S. consumers to shop on the Prime Big Deal Days. The Prime Big Deal Days are taking place Oct. 10-11. Amazon's first sales event of the year, the two-day Prime Day, was held in July. The first day of the July two-day event was the single largest sales day ever, according to Amazon, which made for the biggest Prime Day event ever.

Numerator referenced Amazon's sales events in 2022 in predicting what's to come for Prime Big Deal Days, and expects October's Prime Big Deal Days to outperform Amazon's 2022 Early Access Sale. That sale, held in October of 2022, saw a six-point drop in household participating compared to the July 2022 Prime Day events.

This year's Prime Big Deal Days will bring a "significant boost" to overall e-commerce sales, according to a press release on Numerator's data.

Amazon isn't the only retailer holding special sales events this month. Target kicked off its sale event Oct. 1 and it runs through Oct. 7. Walmart plans to hold a "Walmart Deals – Holiday Kickoff Sale" from Oct. 9 through Oct. 12.