Amazon Prime Day shoppers spending more, electronic top product focus
A new survey on shopping activity and behavior during the Amazon Prime Day event reveals consumers are spending more during the summer event, planning more and cross-checking product options and prices more.
The Periscope By McKinsey research also reveals online shopping behavior is growing in terms of sophistication with an average of 62 percent researching a couple or several prices before choosing to purchase a product.
The survey of 3,000 consumers found that the U.S. and Italy showed the most shopper participation.
Consumer electronics was the top shopping category, with 48 percent of consumers buying items. Books, movie, music and clothing and accessories were also top focus for shoppers.
"There is no doubt that Amazon Prime Day keeps gaining in popularity with huge global awareness, and multiplying participation every year," said Channie Mize, senior vice president and global sector general manager, retail at Periscope By McKinsey, in the release.
"Shoppers are spending more at Prime Day, but they are getting smarter, they are becoming increasingly price aware, and are more willing to see what else is available elsewhere online. It is a huge opportunity to Amazon, but other retailers should take heed that with the right sales initiatives and understanding of their customers, they can keep them loyal and coming back for more."