Consumer Behavior

Amazon top favorite for Cyber Weekend shoppers

Photo: burdun - stock.adobe.com

December 6, 2024

Amazon topped the list of retailers favored by Cyber Weekend shoppers, according to a Numerator survey that polled over 9,600 shoppers.

The omnichannel retailer grabbed 86% of shoppers with Walmart landing second at 65% and Target claiming third place with 46%.

Department stores (31%), club stores (22%), home improvement stores (19%), beauty stores (16%), discount stores (16%), Best Buy (14%) and Temu (13%) were also top destinations, according to a press release on the findings..

Overall, consumers gravitated toward shopping from the comfort of their own homes with 52% shopping mostly or exclusively online. Black Friday was the most popular shopping day over the long weekend, capturing three-quarters of Cyber Weekend shoppers.

The majority (93%) of Cyber Weekend shoppers made purchases at two or more retailers/websites over the weekend. 31% shopped at three different locations, 15% at four, and 27% at five or more.

Three in five Cyber Weekend shoppers participated in early holiday sales events before Thanksgiving.

Shoppers thought the deals and their spending were comparable to 2023.