News

Amazon winning the price-comparison battle, study finds

July 26, 2013

A new study from Parago suggests that more than half of smartphone owners regularly use their device while in-store to commit showrooming, with Amazon as the go-to price comparison destination, according to a Biz Report post.

Out of the 1,043 smartphone owners surveyed for the study, 92 percent chose to visit Amazon while 84 percent turned to Google.

"Shopping behavior has fundamentally changed," said Rodney Mason, CMO of incentives and engagement firm Parago. "The combination of growing smartphone use, consumers' determination to find the lowest price, and the ability to make purchases on smartphones while in-store is resulting in brick-and-mortar retailers losing buyers to savvy e-tailers like Amazon in unprecedented numbers."

Read more about consumer behavior.