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American consumers wary when it comes to online activity, reveals federal study

May 20, 2016

Consumers are clearly a bit more than worried when it comes to online activity, citing privacy infractions and security concerns.

A new National Telecommunication and Information Administration (NTIA) analysis reveals nearly half, 45 percent, of American consumers are avoiding certain activities online due to privacy and security concerns. The fear is preventing consumers from banking or shopping, according to the federal agency.

In addition to security and privacy worries, consumers are also wary of potential fraud, theft, data use and data collection, according to a Christian Science Monitor report.

"NTIA will continue to analyze relevant data, as well as potential policies, such as encouraging the widespread deployment of strong encryption and other security measures, that could help build trust in the Internet and stimulate the free flow of information and commerce online," the survey said, which polled 45,000 households.  

"It is clear that policymakers need to develop a better understanding of mistrust in the privacy and security of the Internet and the resulting chilling effects," the report said, referring to the freeze on economic activity and posting opinions on social networks that these fears can have.