News

AT&T flagship store's interactive tech going nationwide, starting in Texas

AT&T's new store in Lubbock, Texas, has been designed so customers can explore and interact with the latest technology via digital signage and interactive engagement technology.

October 26, 2015

AT&T's new store in Lubbock, Texas, has been designed so customers can explore and interact with the latest technology via digital signage and interactive engagement technology.

Customers can check out solutions, devices and accessories across three unique "zones" – the Connected Experience Zone, the Community Zone and the Explore Zone, according to an announcement from AT&T.

• Connected Experience Zone: "Lifestyle vignettes" show how products can be used every day. It highlights music, home security, entertainment and more.
• Community Zone: Visitors can shop and play at interactive "community tables." It displays apps, accessories and devices so customers can see how they can work together.
• Explore Zone: "Explore walls" show a variety of AT&T's devices and accessories next to digital monitors explaining how they work.

"Customers visiting our Lubbock store will discover an interactive shopping experience built around their mobile lifestyle," said Hardmon Williams, vice president/general manager, AT&T-North Texas, in the announcement. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and our customers will get that the minute they walk through the doors. This new shopping concept will exceed customer expectations by taking our stores and network to a new level here in Lubbock."

According to the announcement, customers will be able to have a mobile shopping experience: Instead of "cash-register" counters, they'll find round cafe-style "learning tables." All retail consultants will carry a tablet so they can help customers anywhere in the store.

The store uses digital signage, e-brochures and interactive video monitors to give customers the information they want at their fingertips, the company said.

"The Lubbock Chamber of Commerce is committed to bringing jobs and new solutions to our community. This new store is an example of what a positive business climate can result in as we continue to grow our local economy," Chamber President Eddie McBride said in the announcement. "AT&T is an outstanding corporate citizen and we are delighted to celebrate the opening of a new store, especially one as fun and interactive as this one in Lubbock."

According to AT&T, the store is designed to encourage discovery and curiosity, "bringing AT&T's vision and personality to life." Many of the new elements came from the brand's award-winning flagship store on Michigan Avenue in Chicago, and are now coming to other company-owned retail stores in the U.S.