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Babies R Us partners with parenting blog TheBump.com

January 16, 2014

Babies R Us, a dedicated juvenile products retailer, announced today that it has entered into a strategic partnership with TheBump.com, a pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

According to the companies, the Babies R Us Registry will now be available to the more than 5 million monthly unique visitors of TheBump.com, who can create and share their registry directly from via its gift registry center.

In addition, the patented registry search tool on TheBump.com allows friends and family to easily find Babies R Us registrants' lists and buy them a gift, according to the companies.

"When a mom-to-be learns she is expecting, she is eager to obtain information and recommendations from trusted parenting resources. Time and again, millions of moms have turned to both Babies R Us and The Bump throughout their journey to motherhood," said Peter Reiner, SVP of marketing, Toys R Us, U.S. "Through this partnership, we are pleased to extend the reach of our Babies R Us Registry even further, and allow parents convenient and efficient access to create, build and share their registries with their loved ones through a respected and reputable site."

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