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Back-to-school report: Consumers delaying shopping to save, attain better deals

Consumers looking for school supplies and back-to-school necessities are looking to save on money and shopping time by delaying store visits for what they hope will be better deals and prices.

New research reveals 42 percent of shoppers say it takes several retail shopping trips and more than half, 55 percent, claim they get better deals if they wait until after school starts.

The Mintel research also states nearly all parents, 88 percent, are using coupons to save when buying back-to-school items.

"Our research indicates many shoppers are waiting to purchase back-to-school supplies in order to take advantage of last minute deals. However, we know parents are strapped for time and waiting could cause unwanted stress as consumers scramble to get everything they need, creating a desire for added convenience later in the shopping season," Bryant Harland, Mintel technology analyst, stated in an announcement.

Another trend this season is that students are having a strong influence on purchases and 84 percent with children ages 6 through 11 years old sometimes or often ask children for opinion regarding school-clothing purchases.

When determining where to shop, coupons and brand familiarity ranked high and most back-to-school purchases are being made in brick-and-mortar retail locations, with office supply retailers achieving 31 percent and dollar store achieving 26 percent of the sales.

"Nearly half of US consumers plan to spend about the same on back-to-school in 2015, indicating that price will continue to remain a factor and most consumers are aiming to remain within their previously allocated budgets for back-to-school,” stated Harland. “Despite the potential draws of online shopping, consumers overwhelmingly prefer to shop back-to-school in-store. For parents, shopping in-store ensures they’re buying products their children like while still ensuring that the items match any specific requirements from their kids’ schools," he added.

Topics: Consumer Behavior, Trends / Statistics

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