News

Barneys goes personal and to the cloud to boost customer engagement

April 26, 2016

Barneys New York is using a new personalization technology to boost customer experience at its new flagship Manhattan location.

It's deployed RichRelevance's Cloud and ibeacon technology to enhance digital store aspects, according to an announcement.

"The customer experience in this store runs parallel in importance to the design, product and historic location," Barneys New York COO, Daniella Vitale, stated in the announcement. "We want the customer to feel as though anything is possible when they walk into the store. With the seamless integration of technology, our incredible staff, and a deep appreciation of our customer, we really do feel that everything is possible."

The systems allow Barneys to connect online and offline behaviors and preferences to help sales associates better serve clients via Barneys' New York app. Shoppers are given real time access informational and entertaining content and associates are given deeper knowledge and insight on brands and products of interest to a consumer.

The app provides personalized notifications when a shopper nears items in their mobile shopping bags or on wishlists, according to the announcement.