Technology

Bed Bath & Beyond taps Oracle for better customer service, greater efficiency

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March 3, 2021

Bed Bath & Beyond Inc. is tapping Oracle to serve as its enterprise resourcing planning provider, and deploying Oracle Cloud to replace the brand's legacy systems, gain new data insights and improve planning capabilities.

The ERP effort is the first component of the company's $250 million technology investment focused on enhancing customer experience, according to a press release.

"We are building authority in home, baby, beauty and wellness with a digital-first, omni-always and customer-inspired approach. Oracle's proven leadership and state-of-the-art technologies will allow us to better serve customers and improve the efficiency and effectiveness of our business. Additionally, the agile partnership will enable continual innovation and improvement as our enterprise evolves," John Hartmann, Bed Bath & Beyond's COO and president of buybuy BABY, said in the release.

The technology investments will enable the use of analytics and automation to support improvements in merchandising and inventory management, product life cycle management, retail space planning and optimization, the launch of an array of Owned Brands, and real-time tracking of merchandise fulfillment within the supply chain. Oracle Cloud ERP will also provide real-time financial and operational insight to support strategic planning decisions, according to the release.