Marketing

Bergdorf Goodman celebrates 125th milestone

Photo: Bergdorf Goodman

September 17, 2026

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Bergdorf Goodman is celebrating 125 years as a luxury fashion brand.

Since its founding in 1901, Bergdorf Goodman has made its Fifth Avenue, New York City landmark a destination for generations of shoppers, according to a press release.

"125 years is not merely a milestone, it is a testament to the enduring relevance of Bergdorf Goodman and our unwavering commitment to extraordinary luxury, unparalleled service and the customers who inspire us every day," Tracy Margolies, president, Bergdorf Goodman, said in the release. "This anniversary belongs as much to our team members and visionary brand partners as it does to our history. Together, their passion, creativity, and dedication define this iconic institution today."

The retailer's anniversary celebration campaign features a series of conversations with cultural figures whose lives and careers intersect with the retailer, including celebrity stylist Kate Young, famed designer Michael Kors and actress Candice Bergen.

Bergdorf Goodman's Fifth Avenue windows will serve as a central canvas for the anniversary, featuring historical imagery and celebratory.