Black Friday drew big numbers in shoppers, store visits

Nearly two thirds (74 percent) of Black Friday/Thanksgiving shoppers spent at least the same as they did last year, averaging $377.50, according to data from the International Council of Shopping Centers.


About 105 million adults hit malls and shopping centers, with 63 percent making a purchase and visiting an average of six stores compared to four in 2016, according to a press release. The data also reveals 75 percent of all spend was captured by retailers with a physical presence, and 69 percent of consumers buying online and then picking up in-store made an additional in-store purchase.


"Thanksgiving Weekend is a great indicator for what will be a holiday season full of spending, as we are seeing a very positive consumer sentiment and willingness to spend," said Tom McGee, president and CEO of ICSC, in the release. "Shopping centers across the country should feel very optimistic about the season ahead. While the shopping season is longer this year, it's not coming at the expense of the most popular shopping day of the year."

Topics: Consumer Behavior, Trends / Statistics

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