Consumer Behavior

Black Friday will be quite different in the UK this year

Photo by istock.com

September 1, 2020

A hefty majority of U.K. consumers don't plan to spend Black Friday in stores and will be online scouring websites for top deals.

That's the prime finding of an Emarsys study on what will be happening on one of the biggest shopping days of the year.

Just 13% of consumers polled expect to hit high street to shop, and 58% will only shop online, according to a press release on the study's findings.

The news comes with less than 100 days until Black Friday and as the coronavirus continues to impact economies worldwide as well as shopper behavior.

"Thanks to Covid-19 and changing consumer shopping behavior, this Black Friday is set to be unlike any other we've ever had. As a result, retailers are going to need to make sure they're able to capitalize on e-commerce to offset the likely dip in in-store revenue this year," Sara Richter, Emarsys CMO, said in the release.