Bruster's taps analytics' powers with integrated loyalty strategy

Bruster's Real Ice Cream has launched a loyalty program in its 200 franchised locations in 20 U.S. states. The Paytronix-powered system allows enrollment through the brand's app or via a special website for the program, dubbed "Sweet Rewards," a news release said. 

Joining yields customers a $3 reward, and they earn points on a $1 per point basis, with 50 points earning the first $5 reward. The app, supported by iPhone and Android smartphones, also allows customers to track progress, browse the menu, share on social media and find nearby locations.

"Bruster's goal is always to have our franchisees be successful from the day they open their doors," CEO Jim Sahene said in the release. "Our new Sweet Rewards loyalty program is an important marketing initiative to aid in their success." 

Bruster's leaders wanted to move from a longtime eClub to a more modern, full-scale loyalty program that would enable its franchisees to take advantage of data analytics and mobile technology to uncover opportunities for increasing revenue. Likewise, prior to the new program launch, Bruster's had invested in new NCR Silver POS systems and scanners in each location, and the new technology integration enables store personnel to instantly scan the mobile Bruster's app or identify a customer through phone number look-up on the POS system.

"By teaming up with Paytronix, Bruster's can be more strategic about how it influences buying decisions through relevant customer engagement," Bruster's Vice President of Marketing Jennifer Brinker, said in the release.  "The Paytronix program will not only provide critical consumer data to market to our customers' individual desires and needs, but it is easy and fast for franchisees to implement, as well as for our guests to participate in and become lifelong fans."

Topics: Loyalty Programs

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