News

Cabela's unveils new mobile website

November 14, 2013

Cabela's Inc., outfitter of hunting, fishing and outdoor gear, recently launched a new and improved mobile website for customers with handheld devices or smartphones.

According to the company, with the holidays approaching, the new site gives customers a seamless mobile shopping experience offering the same information and services as www.cabelas.com. Consumers will enjoy a complete shopping experience no matter where they are.

"Cabela's is dedicated to keeping in touch with our customers and being easily accessible all the time," said Corey Bergstrom, Cabela's VP of digital and e-commerce. "With our updated mobile website, we are able to provide services that customers will find convenient, plus full access to Cabela's products."

New features of the site include:

• omnichannel mobile shopping experience, enabling consumers to add to the cart, purchase gift cards, locate a store, or click to call to place an order;
• additional checkout options, enabling customers to use Cabela's CLUB Visa card points when checking out and access easier shipping and payment options; and
• quick, convenient information regarding product ratings and reviews.

The mobile website, like the desktop version, highlights thousands of products for hunting, fishing, camping, hiking, boating and wildlife-watching, as well clothing and outdoor-themed gifts and furnishings.

"The Millennial shopper wants and expects different options when shopping," Bergstrom said. "Cabela's is making it as easy as possible to access our extensive assortment of outdoor merchandise, as well as store location information."

Read more about multichannel retailing.