Quattro Clothiers, a Toronto-based luxury menswear shop, is using an automated retail kiosk by Signifi to dispense designer Italian shirts, according to a news release.
The SpotShop kiosk uses a tray system to carefully handle the shirts, which carry price tags ranging from $225 to $395. The solution can be custom designed to each brand and features a digital display screen to promote the products. Quattro intends to use the machines to drive traffic back to their brick-and-mortar store by placing units within a three-to-four-mile radius, according to the release.
"The SpotShop provides a great marketing opportunity — huge billboards on three sides and a glass display to showcase our products," said Paul Devellis, partner at Quattro clothiers. "We could open up at least four Shirt Labs for the price of opening a traditional store, save on the costs of leasehold improvements, and reduce management time and effort. I am confident The Shirt Lab will attract new customers and turn heads when people see high-end shirts being sold out of a machine."
Read more about kiosks in retail.