Marketing

Champs Sports debuts reimagined store concept

Photo: Champs Sports

July 18, 2025

Champs Sports, a brand under Foot Locker Inc., debuted a reimagined retail concept focused on enhancing the customer journey via an immersive retail experience.

The concept has debuted in a store in Tampa, Florida and in Portland, Oregon, according to a press release.

It features a modernized storefront featuring a bright, organized design and an extensive selection of multi-brand apparel, footwear and accessories. Product storytelling comes to life through elevated presentation walls and digital displays, while the light aesthetic emphasizes a contemporary vision of sport culture.

"At its core, Champs Sports focuses on serving sport-style enthusiasts with head-to-toe assortments," Tony Aversa, senior vice president and general manager of Champs Sports, said in the release. "The reimagined store concept redefines what the Champs Sports in-store shopping experience can be, enhancing every step of the customer journey. Tampa and Portland are dynamic markets making them ideal locations to unveil a new store experience that reflects our brand ethos. The concept also strengthens our 'Sport For Life' brand platform to connect sport to life in an innovative way that continues to engage with the communities we serve."

The store concept features include:

• High-impact visual displays that showcase brands, with an emphasis on outfit-building and enhancing try-on experiences with elevated fitting rooms located nearby. There are also key accessory zones in the back of the store to complete the look, offering a cohesive style journey.
• Measuring tools with 3-D scanning technology to help customers achieve a precise fit and multiple omnichannel touch points for a seamless, head-to-toe shopping experience.
• Dedicated Men's and Women's Run Club areas that encourage connection and provide curated assortments, in an effort to make running more accessible and encourage an active lifestyle.

Central to the store concept is the expanded focus on Champs Run Club — an in-store and nationwide program promoting movement and inclusivity through running.

The unveiling of the Champs Sports reimagined store concept underscores Foot Locker Inc.'s advancement against its Lace Up Plan to "Power Up the Portfolio," following the eight Foot Locker Reimagined stores that opened globally across North America, Europe and Asia over the past year.