Chockstone initiative turns credit cards into loyalty cards

Media Daily News: Starting this week, consumers will be able to turn their credit cards into loyalty program cards at retailers, eliminating the need for a separate card that tracks purchases and doles out rewards, according to Jeff Lipp, CEO Plaid of Chockstone, a loyalty marketing and technology company. The new Chockstone initiative — supported by major credit card issuers including Visa, MasterCard, American Express and Discover — aims to boost traffic for retail loyalty programs while spurring greater use of credit cards in place of cash. For the launch, participating retailers include Subway, Plaid Pantry, CC's, and Boston Market.

Read more