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Circuit City to align online, in-store prices

October 14, 2008

The Associated Press: Circuit City Stores Inc. has started offering the same prices in its stores as on its Web site in an effort to beef up its rapport with customers in hopes of increasing store traffic and sales, the company said Tuesday.

Retailers sometimes offer different prices on Web sites and in stores, though some retail consultants say such practices can make customers less trusting when they find out about them.

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