Marketing

Coach debuts in metaverse

Image: Coach/Zepeto

July 23, 2024

Coach is now in the metaverse as the luxury retail brand has launched its Spring 2024 collection on the social platform Zepeto as well as in the Roblox realm.

The metaverse move supports Coach's "Find Your Courage" campaign, fostering self-expression and allowing users to explore their identities with themed digital wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and Zepeto, according to a press release.

It comes at a time when Gen Z consumers are highly influenced by their avatar style influences, according to research from Roblox whose data reported 84% stating their style is influenced by their avatar and 50% prioritize their avatar's style over their own physical look.