News

Coachella Valley store to open doors for pop-up retailers

September 4, 2012

Retailers in California's Coachella Valley will have the opportunity to test their concepts in a new pop-up "incubator," according to an article on MyDesert.com.

The Raymond-Lawrence store in the Uptown District of Palm Springs will provide the retail space, with 21 pop-up retailers already signed on and a waiting list with more.

Store owners Larry Abel and Raymod McCallister will use 8,000 square feet to showcase products from the pop-up retailers.

"What we provide is a platform where different proprietors can come with their brands and their concepts," Abel said.

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