May 3, 2017
Just 61 percent of consumers believe companies understand their needs and that less than stellar percentage is leading to fading loyalty.
Companies need to do more when it comes to effective use of data to meet consumer expectations as well, according to a new Talend survey conducted by Researchscape.
Yet more than half of companies, 63 percent, consider data and analytics as a top business priority for this year and customer-360 initiatives are being led by C-level executives.
"Our survey shows most consumers are data driven, with 57 percent reporting they rely on data to inform buying decisions," Ashley Stirrup, CMO of Taland, said in a press release. "While the majority of companies recognize the importance of data in driving company strategy, many are just scratching the surface when it comes to understanding the dramatic impact customer-360 initiatives can have on increasing their 'share of wallet' and inspiring lasting customer loyalty."
