Marketing

Convenience chain celebrates store remodel

Photo provided.

September 13, 2021

Retail convenience chain Huck's is celebrating a newly remodeled store in Newburgh, Indiana.

The chain partnered with GPS Retail, which provides end-to-end retail services and solutions, to refresh and modernize the Huck's brand by updating retail environment, décor, visual merchandising and signage. The 6,000-square-foot Indiana location is the third store GSP has developed for Huck's, according to a press release.

"Based on all it has to offer, we consider this Huck's flagship store," GSP Vice President of Design Margaret Sotrop said in the release. "It's an honor to be trusted to turn their dream into a reality and we're thrilled to celebrate another grand opening with Huck's," said Sotrop.

GSP's work includes all interior signage, graphics, wayfinding and LED elements as well as exterior design and installation of a décor package which consists of oversized logos on brick, outdoor textiles and assistance with the outdoor seating.

"Working with GSP on this new concept design has been a highlight for us this past year," Huck's Vice President of Marketing Brittany Bayley said in the release. "GSP's staff is innovative, creative, detailed and most importantly fun, easy and all around exceptional to work with. We couldn't have asked for a better team to make this store a reality."

Huck's operates over 120 locations in Illinois, Indiana, Missouri, Kentucky and Tennessee.