Technology

Coop Norway, Zetadisplay team on in-store retail media network

Photo: ZetaDisplay

June 9, 2026

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Coop Norway, Norway's second-largest grocery retailer, and ZetaDisplay have entered into the next phase of an agreement after the successful roll out of a pilot earlier last year.

The next phase includes an in-store retail media network across Coop Norways' nationwide store portfolio, according to a press release. The agreement will focus on Coop's Extra stores, with the intention of establishing a nationwide network marking a significant step in the retailer's retail media strategy.

ZetaDisplay is an European provider of digital communication and retail media solutions, operating over 125,000 digital displays across 50-plus global markets. It will deliver an in-store retail media infrastructure, including software, hardware and ongoing managed services. The solution is powered by ZetaDisplay's proprietary Engage Suite, including a dedicated Retail Media module.

Coop Norway operates approximately 1,200 grocery and home improvement stores. The extended agreement follows strong results from a successful pilot phase across 32 of Coop's Obs hypermarkets.

Coop Norway selected ZetaDisplay for its expertise in-store digital signage and retail media integration.

"This agreement with Coop Norway reinforces the importance of data-driven customer engagement. Rolling out across Extra locations at this scale underlines the shift toward in-store as a key media channel, and we are excited to partner with Coop to realize that potential across their store network.

As retail media continues to evolve, success will depend on quality, insight and measurable impact. This is where we see the greatest opportunity to deliver long-term value for both retailers and advertisers," Ola Sæverås, chief business officer at ZetaDisplay, said in the release.

The rollout will further enhance the in-store customer experience through data-driven, dynamic communication, while creating a powerful media channel for advertisers.

"Advertisers are eager to be closer to the purchase moment in a relevant context, and that is exactly what Coop can provide through in-store advertising. The first stores have already seen installations, and the rollout will now increase in pace. We have reached a point where we can significantly accelerate deployment, while ensuring we build a solid foundation with the right placements in the right stores," Christian Skaarud, head of media and retail media at Coop Norway, said in the release.