News

Costume co makes retail store a funhouse with digital signage

Motion-triggered content adds to customer experience at 30,000-square-foot warehouse store.

October 30, 2014

Rubie's Costume Company recently worked with technology consultant firm Last Mile Retail to deploy Videotel's VP71 industrial media players combined with Videotel's new Inter-play Module to create a responsive retail in-store digital signage solution with motion-triggered content for its 30,000-square-foot warehouse store.

According to the announcement from Videotel, Rubie's Costume Company Inc. in Richmond Hill, New York, designs, manufactures and distributes costumes and accessories for Halloween, Christmas and other special occasions. In addition to distributing to stores and retail chains globally, Rubie's operates the warehouse store. The company needed a solution for interactive retail displays, so it called on Last Mile for help. Last Mile is a New York City-based consulting firm that specializes in helping retail operations implement new technology.

"When putting together the design for Rubie's interactive retail displays, we considered a number of software and hardware options, but none were nearly as elegant, versatile or cost-effective as the Videotel solution. Not only did they offer a superior solution, but also as a partner, Videotel was an absolute pleasure to work with — true professionals in every sense of the word. We are very proud of how the installation turned out and would unequivocally recommend Videotel as a vendor and partner," said Michael Carini, co-founder and CEO of Last Mile, in the announcement.

The Videotel solution for Rubie's is an Interactive Digital Signage system to support 18 LCD screens. Content delivery is by Videotel's VP71 industrial media players with motion sensors controlled by Videotel's new Inter-play Module, which automatically triggers the playback of specific content about Rubie's costumes and accessories. The motion sensors activate unique content when a customer walks down each aisle. Optional activator buttons and Videotel's exclusive "wave to play" devices for the IPM are also available.

"Videotel is very excited to introduce the new Inter-play Module to the industry," said Lisa Schneider, vice president of business development and market strategy. "By offering your audience the ability to trigger preferred content within a playlist, we believe the interactive experience is beneficial in any vertical market, including retail, hospitality, health care, government agencies and others."