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Cruise company unveils reimagine shopping experience

Provided.

February 25, 2020

Starboard Cruise Services is debuting a "reimagined shopping experience," onboard its Celebrity Silhouette, the cruise line's fourth shop being transformed as part of a $500 million investment effort.

The 6,500-square-feet of retail space include new brand debuts and retail concepts, according to a press release.

"We are extremely pleased to continue our longstanding, 14-year partnership with Celebrity Cruises with The Celebrity Revolution and introduce Celebrity Silhouette’s reimagined shopping experience to guests," said Lisa Bauer, Starboard’s President and CEO. "We are excited for Celebrity's guests to enjoy discovering new brands, destination-centric product offerings and engaging shopping experiences onboard."

Part of the revamp include a new destination shop called Point B, offering apparel, handbags, and fashion jewelry from brands authentic to the region. For example, for the Caribbean sailing season, guests will find fashion jewelry from Tagua; Marcela Cofre home decor; and Porto Marino handmade bags. Point B will rotate its offerings according to the ship’s itinerary.

Another new brand in the space is luxury vintage goods seller What Goes Around Comes Around. It will offer guests a curated selection of the world’s popular designers, including Louis Vuitton, Chanel, and Gucci handbags, along with, a first on Celebrity Cruises, Chanel jewelry and Hermès scarves.

There is also a pop-up shop concept that will feature a rotating collection of products around an engaging theme. Sail the Ocean Blue, the first shop, is inspired by the ocean and features different shades of blues across a variety of categories, including accessories, handbags and apparel. The theme will change every three months.