News

CVS/pharmacy puts a new spin on the weekly circular

October 17, 2013

CVS/pharmacy today announced the launch of myWeeklyAd, a savings solution that the company said reinvents the American shopping staple — the weekly sales circular.

MyWeeklyAd is a digital circular experience powered by the CVS/pharmacy ExtraCare program — with more than 70 million active cardholder households — and serves up a personalized version of the sales ad for each customer.

Upon signing up, each user will immediately see which of his or her favorite items are on sale that week, including frequently bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place, making it easier for customers to see their available offers before they shop, a news release said.

CVS/pharmacy is showcasing myWeekly Ad in a playful way by kicking off a360-degree marketing, advertising and social media campaign featuring Joan Rivers, Nick Cannon and George Hamilton. The "What's Your Deal?" campaign highlights how CVS/pharmacy is a unifying shopping destination for all of these different characters — with something for everyone, the release said.

"Our 'What's Your Deal?' campaign is a tongue-in-cheek way for us to unveil the savings revolution that is myWeekly Ad, where we've created a personalized circular that is as unique as each of our customers," Rob Price, CMO of CVS/pharmacy, said in the release. "CVS/pharmacy's myWeekly Ad is a convergence of technology and customer insights that revolutionizes savings. It acts as a matchmaker for our customers and their best deals."

Read more about loyalty programs.