News

David's Tea taps Nudge Rewards to empower associates, boost in-store experience

February 11, 2019

David’s Tea is deploying Nudge Rewards frontline employee performance technology to improve communication between stores and its corporate organization, boost its in-store experience and empower store associates while driving productivity gains.

The specialty tea retailer aims to help its in-store associates that serve as "Tea Guides," with the mobile technology by providing best practices within quick reach, according to a press release. It rolled out the mobile solution last fall for 2,500 store associates and managers across 238 locations.

The tool was quickly embraced by employees, with a 96 percent adoption among staff and a 90 percent approval rating by users in an in-app survey, noted the release. So far managers are gaining 1.5 hours of coaching time per shift.

"Customers are coming into the store more educated than ever," said April Sabral, David's Tea vice president, global retail sales and operations, in the release. "We decided to work with Nudge to ensure that our Tea Guides have the right information and feel confident and empowered to deliver an outstanding in-store experience. Nudge offers a very precise way to deliver the most important information directly to our staff, which also helps enhance overall productivity and engagement. It’s a win-win."