News

Digby brings In-Store Mobile Module to retailers

February 23, 2011

Digby, provider of mobile commerce for top retail brands, announced today the launch of the Digby In-store Mobile Module, a new feature that enables retailers to communicate with their customers, from the moment they enter the store to the time they leave, through the retailer’s branded application.

Through the customer’s ability to check-in, scan product barcodes and promotional QR codes, a retailer can track mobile activities inside the store and offer relevant promotional messages in real-time to drive sales, enhance loyalty and gain insight into consumer behaviors.

"Digby is one of the key leaders, and our primary partner, in mobility solutions for retailers, and we're excited that they are investing in technology that will empower retailers to deliver engaging in-store experiences," said Michael Clifford, Chief Information Officer for Whole Foods Market. "To date, most consumers' experiences with mobile relate to e-commerce transactions. However, delighting customers while they are in our stores is critical to Whole Foods Market’s success, and smartphone applications are enabling entirely new opportunities to take this to higher levels."

Typical uses for Digby’s In-Store Mobile Module include:

• Store Visit Based Marketing: When a customer walks into the store with the retailer’s branded app installed on their smartphone, he or she can check-in, and the retailer’s rich app opens and customers can receive exclusive offers, hear about new products and news about in-store events.
• In-store Product Research: As customers walk through the store, they can scan product UPC codes to view complete product descriptions, multiple product images, ratings and reviews, add to wish list and registry and see a 30-second video demonstration from a product expert.
• QR Code Scan:Customers can scan QR codes through the app and link to a number of offers or responses.
• Store Exit:Upon leaving the store, retailers can send customers a notification that could include an invitation to an exit survey, a loyalty promotion or even a simple “thank you” for visiting the store.
• Promotion Management and Analytics Dashboard:The Promotion Management and Analytics Dashboard provides the tools for retailers to track, measure and understand consumer mobile use patterns, create in-store campaigns that link relevant messages and offers to customer mobile activities.