Marketing

Digital signage market to grow to $26.3B, despite pandemic

June 11, 2020

Despite the current pandemic, the digital signage market is expected to reach $26.3 billion by 2027, according to a report by ResearchAndMarkets. The market will also grow at a compound annual growth rate of 6.4% from 2019 to 2027.

Key insights from the report include:

• Growth is driven by digitalization in developing countries, increasing adoption in commercial vertical and rise of smart cities.
• Retail will hold largest market share in 2020.
• North America will have the largest market share, but Asia-Pacific will see fastest growth.