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Disney Store opens new concept stores in Canada, wins bronze at 2011 Edison Awards

April 5, 2011

Disney Store opened two concept stores in Canada today at Square One Shopping Centre in Mississauga, ON, and at Metropolis at Metrotown in Burnaby, BC. Both locations feature interactive areas integrating technology to engage shoppers.

"The new Disney Store design has been received with overwhelming enthusiasm across North America and Europe, and we are thrilled to share this uniquely interactive experience with Canadian families," said Jim Fielding, president of Disney Stores Worldwide. "We are leveraging the latest technology to enhance the guest experience, and have created a must-see family destination in the Toronto and Vancouver areas, bringing the Disney magic to their backyard."

Both stores feature a Pixie Dust Trail that guides shoppers through several "neighborhoods," such as the Disney Princess neighborhood, and the Disney-Pixar CARS-branded Ridemakerz neighborhood where guests can build their own custom car.

Disney is also hosting a simulcast at each location so guests can watch the opening activities happening at each store at the same time.

Disney Store plans to open more than 25 locations around the world in 2011.

Award-winning store design

Disney Store took home the Bronze Award in the New Retail Frontiers category at the 2011 Edison Best New Product Awards in New York. The award, inspired by the accomplishments of Thomas Alva Edison, recognizes companies exhibiting innovation, creativity and ingenuity in the global economy.

“Disney Store is proud of the success of our new store design, and it is an honor to be acknowledged at the Edison Awards in the company of such great visionaries,” said Fielding. “We are excited to represent The Walt Disney Company and serve as beacon of the brand.”

Disney Store currently has 20 newly designed stores open worldwide, including the largest store in North America in New York’s Times Square.