Technology

Fashion retailer Goddiva unveils AI-powered digital dressing room

Image: Zyler

November 26, 2024

Goddiva, a fashion retailer, has teamed with Zyler, an AI-powered virtual try-on technology provider, to launch an AI-driven digital dressing room.

The Zyler system leverages size recommendation technology from Prime AI and enables online shoppers to virtually try on garments by supplying measurements and an optional head shot photograph, according to a press release.

"We're really excited to be able to share this new technology with Goddiva customers. We're always looking for new ways to improve the customer experience and we understand that, while our images are designed to showcase our products, it's not always easy for customers to visualize the fit on themselves," Amber Domenech, head of e-commerce at Goddiva, said in the release. "We hope the combination of the virtually generated customer image alongside the accurate sizing recommendation will help improve customer confidence, increase conversions and reduce returns as customers will be less likely to order various styles or sizes to try on at home."