News

Foot Locker kicks off power store featuring digital experiences

August 15, 2019

Apparel and footwear retailer Foot Locker's Washington Heights, New York store is a community-focused power store stocked with digital experiences and technology.

The 9,000-square-foot store, located at 605 West 181st St., offers a full suite of immersive capability, including the Nike App at Retail tech that delivers digitally-led experiences and services, according to a press release.

"The launch of the Washington Heights Community Power Store serves as an opportunity for us to enhance the in-store customer experience by working in tandem with one of our strongest partners, Nike," said Frank Bracken, VP general manager, Foot Locker & Kids Foot Locker US, in the release. "We're focused on creating immersive brand connections that are authentically tied to the neighborhoods we serve. By partnering with Nike, we're able to offer our customers a seamless and friction-less retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities."

As a part of Foot Locker's homegrown initiative, the store will offer a curated group of local brands that Foot Locker has partnered with including Perico Limited, Lyfestyle NYC and Triangula Swag.

Foot Locker operates ‘ower stores in Detroit, Philadelphia, London, Liverpool and Hong Kong and is expected to open more than a dozen across its family of brands this year. Upcoming stores are planned for communities in Los Angeles in the U.S.,and Vancouver in Canada, according to the release.