Marketing

Frontgate launches inspirational store experience

Photo: Frontgate

March 21, 2024

Frontgate, a furniture brand, has debuted a retail concept featuring a collaborative in-store design studio as well as an indoor-outdoor atrium at its new store in Dallas, Texas,

The store, at the Preston Royal Village, showcases the brand's reimagined shopping experience, according to a press release.

The store provides a shopping journey, presented in vignettes, that offer guests the ability to browse by room, with curved archways and architectural detailing signaling a transition between looks and providing a more intimate, home-like shopping experience.

"As a brand, it was important to evolve our physical footprint to match where today's customers are," Tom Bazzone, president of Frontgate, said in the release. "We think our new retail concept provides customers with a truly unique and inspirational shopping experience. Our new store has been developed in concert with our evolution as a brand to be a more complete home furnishings destination, building on our strength as an industry leader in outdoor furniture and decor."