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Frozen food brand changes up name, store signage, design

Canada's M&M Meat Shops is now M&M Food Market as the frozen food brand is making big strides to reinvent its brand.

March 18, 2016

Canada's M&M Meat Shops is now M&M Food Market as the frozen food brand is making big strides to reinvent its brand.

It's new marketing slogan and brand promise is "Helping You Make Real Food for Real Life," and the brand revamp includes new store exterior signage, more than 100 new products and new packaging for the 35-year-old company.

"The focus on Helping You Make Real Food for Real Life means helping customers put food on the table that they can feel good about," said Andy O'Brien, CEO, in an announcement. "This includes the types of meals offered and the ingredients within them; food that helps consumers make mealtime happen, with inspiring ideas and simpler preparation and options for everyone at the table, for all occasions."

It's also prepping a new website and focused on its online ordering platform, along with new customer communications efforts and advertising as well.

"While most Canadians are making meals at home and the weeknight meal challenge still exists, our research found that M&M isn't top-of-mind when it comes to everyday foods," O'Brien said. "This reinvention gives M&M Food Market an opportunity to differentiate ourselves through food quality, variety and a convenient customer experience to help Canadians solve these mealtime challenges."