News

goop, Mastercard, Next Retail Concepts team up on innovative online experience

August 6, 2019

Lifestyle brand, goop, is offering its Canadian consumers an immersive digital shopping experience with the help of Mastercard and Next Retail Concepts.

For the first time, goop will extend the brand experience of its physical goop MRKT Toronto pop-up to digital shoppers, according to a press release.

Through Sept. 22, a shopper can virtually navigate through a three-dimensional version of goop MRKT Toronto, interact with goop products and engage with digital content.

The goop product assortment for purchase will be a curated selection including goop's own lines of G. Label apparel and swim as well as bath and body essentials

"Consumers today expect a seamless, customized shopping experience across any channel or device," said Stephane Wyper, senior vice president, new commerce partnerships and commercialization, Mastercard, in the release. "At Mastercard, we're committed to using our products and services to create solutions for retailers to help them meet these growing demands. Together with partners like Next Retail Concepts, we are continuing to evolve e-commerce to bring the physical store to life in an immersive, digital environment, all while enabling seamless payment and exclusive offers for our cardholders."