News

Grand & Toy connects with customers through dynamic digital signage

May 21, 2009

TORONTO — ADFLOW Networks, a leading provider of Web-hosted digital signage and interactive kiosk technology, announced today that it has provided Grand & Toy, the leading business solutions provider in Canada, with the latest in-store digital signage solution in participating rebranded retail locations.

"ADFLOW helped us with the implementation of our digital network. This partnership allowed us to quickly deploy our digital strategy without the anticipated pain points," said Paul McGowan, director, small business, marketing. "We now communicate with our in-store customers in real-time with up-to-date content relevant to them. ADFLOW expertise and service helped us streamline our implementation."

PHOTO GALLERY: See the new Grand & Toy digital signage installation

LCD monitors were strategically placed in high-traffic areas throughout the business centers, where promotional and informative content was most likely to capture the attention of customers while they shop.

As part of its rebranding initiatives, Grand & Toy had several specific business objectives surrounding its digital signage deployment: drive traffic in-store, inform and educate customers on their full range of product offerings, and enhance the brand and customer shopping experience. Virtual training and presentations were other key elements to the overall strategy. Grand & Toy is eventually looking to utilize some of the screens for vendor-sponsored advertising.