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Grocers turn to 'in-store theater' to attract shoppers

March 23, 2008

The Age (Australia): Supermarket customers can now get ready for a show in the shopping aisle. As the battle for the grocery dollar becomes more intense, chains such as Coles and Woolworths are turning to "in-store theatre" to attract more customers. But don't expect a performance of Othello beside the deli counter; the American retail term refers to the art of store design and product display.

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