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Harley-Davidson taps Frank Mayer and Associates for in-store bike display

Photo by istock.com

August 28, 2019

Motorcycle titan Harley-Davidson is partnering with interactive technology leader Frank Mayer and Associates, Inc., to design, create and produce interactive displays showcasing the motorcycle maker's electric-powered bikes for children.

The interactive displays for the IRONe hold two bikes, three helmets, bike decals, riding gloves and T-shirts. There is also an additional bike stand secured to the display to hold a third bike, according to a press release.

The digital display features a flash player with a 90-second video loop, and dealers can update content easily using a USB flash drive.