Technology

Home improvement retailer deploys Zebra, Reflexis tech to optimize ominichannel experience

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March 9, 2021

Mitre 10, New Zealand's biggest home improvement retailer, is deploying Zebra Technologies' Reflexis Systems technology to optimize omnichannel customer experience, boost operational efficiency and modernize communication processes across its 84 stores.

Reflexis System is part of Zebra Technologies and provides intelligent workforce management and executive solutions. Mitre 10 is using Reflexis Real-Time Task Manager, Reflexis Q-Walk and Reflexis Mobility, according to a press release.

Real-Time Task Manager will increase transparency and communication companywide. Mitre 10's field management team will use the mobile Q-Walk solution to streamline the on-site auditing process, enabling more efficient collaboration amongst team members, allowing them to spend more time with customers, according to a press release.

"We chose Reflexis Systems and Zebra Technologies to support our modernization project due to its world-class Reflexis One platform and history of supporting large retailers across the globe," Andrea Scown, Mitre 10 COO, said in the release. "We have confidence these advanced software solutions will facilitate superior communication by creating a direct feedback loop between stores and our support center, particularly around implementation of new initiatives. All of these details will make it easier to do business across the co-operative."

Reflexis One will enhance Mitre 10's mobility strategy by providing store managers and team members with real-time data via Reflexis Mobility functionality. This will permit the team to update work schedules, assign tasks and address real-time store execution challenges without leaving the retail floor.