News

Infiniti opens new experience center in Dubai

March 28, 2012

Infiniti, a luxury automotive brand from Japan, has strengthened its commitment to its Middle East customers with the opening of the new Doha Infiniti Centre, Qatar. Dedicated purely to Infiniti's model range, the Doha Centre offers customers the total Infiniti experience with the highest levels of hospitality throughout the ownership period, according to a company release. To ensure the experience of its Centres is in keeping with this approach of "Total Ownership Experience," Infiniti has initiated a unique global standard design signature, Infiniti Retail Environment Design Initiative (IREDI), which will be immediately appreciated by visitors to the Doha Centre.

Hosted by the Saleh Al Hamad Al Mana (Al-Mana) Company, the exclusive distributor of Infiniti, Nissan & Renault in Qatar, the opening event was attended by Corporate Vice President, Gilles Normand, Nissan Middle East Managing Director, Atsuo Kosaka, chairman of Al-Mana, Hisham Saleh Al-Mana, and other Infiniti executives.

The Doha Center will feature the full range of Infiniti's "Inspired Performance" luxury cars - from the full size Infiniti QX56 SUV, to the technologically-advanced Infiniti M luxury sedan; the complete Infiniti G coupe, convertible and sedan to its crossovers Infiniti FX and Infiniti EX.

"The Middle East is a key market for Infiniti as it strives to achieve its bold global ambitions," said Juergen Schmitz, General Manager Infiniti in the Middle East. "Infiniti is about the Total Ownership Experience that comes with the purchase of each of our desirable models and the dedicated Infiniti Centres such as Doha give us the platform to demonstrate our unique approach to our customers. We invite you all to try the Infiniti experience."