News

Interactive window displays debut in UK

July 4, 2011

Hidden Creative, a Manchester, UK creative agency, has unveiled the newest in window displays: a fully interactive display that window shoppers control with gestures and movement.

In a post on marketing and media site The Drum, Peter O’Brien, operations director at Hidden Creative, said, “The technology supports bricks and mortar retailing by driving customers into the store but supporting online offers and promotions, helping to make traditional outlets more integrated with multichannel retail strategies.”

O'Brien said the display technology would be available in the UK soon.