News

Kenneth Cole boosts digital shopping experience with enhanced gifting

October 25, 2018

Kenneth Cole is partnering with Loop Commerce in a quest to make online shopping easier for the consumer. The retail brand is integrating Loop Commerce's Gift360 digital gifting platform to enhance digital gift card and corporate gifting services, according to a press release.

"At Kenneth Cole, it is imperative that we continue to innovate in the digital space in order to provide our customers with the best possible shopping experience," said TJ Papp, vice president of Consumer Direct, Kenneth Cole, in the release. "By enabling a full set of digital gifting options, we're ensuring that shoppers' every need is met in a stress and risk-free, yet thoughtful and exciting way. We are proud to be providing the kind of innovative, seamless digital shopping experience that our customers expect from us, just in time for the gift-giving season."

The footwear and clothing retailer will provide gift shoppers the ability to easily select, purchase and send an item through Loop's "GiftNow" call-to-action, available to shoppers on product pages and at checkout of the online store. When shoppers gift a product, the recipient is immediately notified via email, text or social media — whichever digital channel the gift-giver chooses. The recipient can then easily configure the gift to suit his or her preferences ( size, style or color) or instantly exchange it prior to shipping.

"Digital gift cards and corporate gifting options are the next steps in the evolution of our digital gifting platform, and we are excited to launch the Gift360 platform and suite of products with Kenneth Cole as one of our retail partners," said Roy Erez, CEO and co-founder, Loop Commerce, a Synchrony solution, in the release.